Pause Ads on Connected TV (CTV) | ITVX, Channel 4 & Prime Video + More

The new ad format everyone’s talking about.

Pause Ads appear when viewers hit pause on streaming. That means your brand shows up in a natural viewing break, not mid-scene. Giving you a calmer, higher-attention moment to land your message.

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types of VOD

Understanding the Types of VOD: BVOD vs AVOD vs SVOD

Not all video on demand is created equal. This guide breaks down the three key VOD advertising types...

Connected TV vs. Linear TV Advertising

Connected TV vs. Linear TV Advertising: Which Drives Better Conversions?

Explore the differences between Connected TV and Linear TV advertising. Learn which method drives better conversions and boosts...

avod advertising and ctv advertising

AVOD Advertising and CTV Advertising- A Perfect Match for Brand Growth

Learn why AVOD advertising and CTV advertising are a perfect match for brand growth, helping businesses expand reach,...

CTV Strategy

Modernizing Your CTV Strategy: A Complete Guide

Discover how to modernize your CTV strategy with this complete guide. Learn key tactics to improve targeting, boost...

Unlock Exclusive Ads on DAZN with Connected TV

Opportunities with FIFA Club World Cup 2025 | Unlock Exclusive Ads on DAZN with Connected TV

Advertise around the FIFA World Cup 2025 with exclusive ads on DAZN Connected TV. Reach engaged audiences globally...

CTV Advertising

The Role of Automatic Content Recognition in CTV Advertising

Explore how Automatic Content Recognition is revolutionizing CTV advertising, making ads more personalized and efficient for the future...

dooh advertising vs ctv advertising

DOOH Advertising vs. CTV Advertising: Why CTV Wins the Future of Advertising

Discover the key differences between DOOH advertising and CTV advertising. Learn why CTV offers better targeting, ROI, and...

CTV Advertising

How Does CTV Advertising Work: Beginner’s Guide

Learn how CTV advertising works, why it’s essential for modern marketing, and how to create effective CTV ad...

Effective CTV Advertising Strategies

The Top 3 Connected TV Advertising Strategies Every Brand Should Know

Discover essential Connected TV advertising strategies to boost brand visibility and engagement. Learn how to optimize CTV campaigns...

Production Costs

Video on demand

There are a host of different VOD services from the UK broadcasters, all brimming with opportunities for advertisers....

PV

How Planet V is Changing the Future of TV Advertising?

Planet V has landed and it’s pretty much out of this world. In this post we find out...

TVA Advert Costs

How Much Does a Video Advert Cost?

Today we're going to talk about how much a commercial costs, but before we get into the figures...