The new ad format everyone’s talking about.
Pause Ads appear when viewers hit pause on streaming. That means your brand shows up in a natural viewing break, not mid-scene. Giving you a calmer, higher-attention moment to land your message.
Get started todayPause Ads (sometimes called Ad Pause) are a premium on-screen placement that displays when someone pauses their programme on streaming TV platforms.
Instead of “interrupting” the content, you own the screen during a moment the viewer has already chosen to stop, making it feel more natural and less intrusive.
Built for brands that want attention and performance
Pause Ads are available across a growing number of streaming environments. We can advise on the best mix based on your audience, budget and goals, including platforms such as:
Pause Ads are designed for clarity, not clutter.
Best practices:
Check out this example we made for Love Mushrooms:
Editing (1 day): £600
Clearcast approval (if required): £300
Total creative cost: £900 (ex VAT)
That leaves approximately £9,100 for campaign media spend (ex VAT).
Disclaimer: Figures are indicative and may vary with audience size, inventory, CPMs, frequency delivery and in-flight optimisation. Forecasts aren’t guaranteed and will be confirmed during setup and delivery. Also, If your budget is below £10,000, we can tailor a plan to get the best results for your spend.
Want to discuss pause ads campaign for your brand?
Get in touch!End-to-End Campaign Expertise
We handle everything from strategy and audience planning to creative, trafficking and reporting. As a result, your Pause Ads campaign runs smoothly and stays consistent across every placement.
Connected TV Specialists
We focus on connected TV advertising globally. Therefore, we know how to plan streaming campaigns that look premium on the big screen and deliver measurable outcomes.
Audience-First Targeting
We choose platforms based on where your audience actually watches — then build targeting to reduce wasted spend and reach the people most likely to convert.
In-House Animation That Captures Attention
No creative? No problem. Pause Ads can be made from a still image and our in-house studio, Lulu Animation, can produce standout Pause Ad creative quickly and cost-effectively.
Performance-Driven, Measurable Results
Every campaign we run is backed by real-time performance tracking - from impressions and completion rates to postcode-level engagement, so you know exactly what’s working, where, and why.
Maximise ROI by Eliminating Wasted Impressions
Stop paying for viewers outside your service area. Our postcode targeting ensures your ads appear only in high-conversion zones, driving better return on ad spend and campaign efficiency.
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Enquire today!Pause Ads are a premium on-screen placement that appears when a viewer pauses their programme on a streaming platform. As a result, your brand shows during a natural viewing break rather than interrupting the show.
Pause Ads are available across a growing number of premium streaming environments. For example, we can advise on the best mix across platforms such as ITVX, Channel 4, Prime Video, and many other streaming platforms.
No. Instead, they appear only when the viewer chooses to pause. Because of that, they typically feel less intrusive than mid-content ad breaks.
Pause Ads work well for brands that want both attention and response. For instance, they suit e-commerce, lead generation, local services, home improvement, education, fitness, and lifestyle. At the same time, they can support awareness when the message is simple and distinctive.
No. Pause Ads can be built from a strong still or product image, alongside a clear headline and CTA. If you already have a TV ad, we can re-version it into a Pause Ad format. Alternatively, if you don’t have one, our in-house animation studio, Lulu Animation, can create it for you.
Pricing typically includes media spend plus any creative work required. If you don’t already have Pause Ad creative, then a common approach is a day of editing plus clearance where needed.
We’ll report on delivery metrics such as impressions and reach. Additionally, if you use a QR code or dedicated URL, we can track visits and on-site actions to understand response more clearly.
We can plan around different budgets. That said, £10,000 (ex VAT) is often a sensible starting point for a meaningful test. If your budget is lower, we can still tailor the plan by prioritising the strongest targeting and placements.
