Advertise on My5: Targeted TV Ads for UK Audiences

Stop wasting ad spend on broad TV campaigns that miss your target audience. My5's data-driven advertising platform puts your message directly in front of your ideal customers while they're engaged with Channel 5's premium content. With precise demographic targeting, real-time optimisation, and full campaign transparency, you'll finally know exactly who's seeing your ads and how they're responding.

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Why Choose My5 for Advertising

My5, the on-demand streaming service from Channel 5, offers advertisers access to a diverse content library – from hit TV shows to exclusive series. With millions of active viewers across the UK, it provides a premium digital space to engage your target audience.

Targeted Reach in a Premium Environment

Unlike traditional TV, advertising on My5 enables precise audience targeting based on interests, viewing habits, and behaviours. This means your message reaches the people most likely to engage – delivering high-quality impressions that convert.

A Broad Yet Focused Demographic

My5 attracts a varied audience, including young professionals, families, and older viewers. This diversity makes it an ideal platform for brands across multiple sectors, from consumer goods to financial services.

Maximise ROI Through Data-Driven Delivery

With advanced targeting tools and a brand-safe environment, My5 helps increase awareness, boost engagement, and drive measurable returns – resulting in increased visibility, stronger brand recall, and improved customer conversions.

Advertising Options on My5

Advertisers have multiple opportunities to connect with audiences through a range of ad formats on My5’s streaming platform:

TV Ads – style video ads that play before or during content, offering seamless brand integration within premium programming.

On-Demand Ads – Commercials embedded within on-demand content, capturing viewer attention during binge-watching sessions and driving high engagement.
Sponsorships – Align your brand with specific shows, genres, or events to build trust, enhance recall, and strengthen audience association.
Branded Content – Custom video content integrated into the My5 experience, designed to elevate brand storytelling and foster deeper viewer connections.

With these flexible ad formats, brands can tailor campaigns to maximize reach, engagement, and ROI — all while tapping into My5’s premium, highly engaged audience.

How to Advertise on My5: A Step-by-Step Guide

Getting started with My5 advertising is simple and effective. Follow these key steps to launch your campaign and reach highly targeted UK audiences through premium on-demand TV.

Step 1 – Define Your Advertising Goals

Determine what you want to achieve — brand awareness, lead generation, or increased engagement. Set clear KPIs to guide your My5 ad campaign strategy and measure results.

Step 2 – Choose Your Ad Format

Select the best ad format for your goals and audience. My5 offers:

TV-style video ads
On-demand placements
Show sponsorships
Branded content

Choosing the right format increases engagement and brand recall.

Step 3 – Set a Realistic Budget

Plan your budget based on campaign goals, duration, and audience targeting. Consider factors like ad frequency and segmentation to get the best ROI.

Step 4 – Submit for Review and Launch

After planning your campaign, submit it for approval. Our team ensures your content meets My5’s advertising standards and helps you optimise for success.

Why Choose The Video Ad Agency for Advertising on Discovery Plus?

End-to-End Campaign Expertise

We handle everything from strategy and creative development to placement and broadcast, ensuring seamless execution and consistent messaging across CTV platforms.

Pioneers in Connected TV Campaigns

We’re recognised experts in CTV across the UK, Ireland, Europe + more - positioning your brand at the forefront of digital television advertising.

Audience-First Targeting

We plan and execute campaigns across all major CTV platforms - Netflix, YouTube TV, ITVX, DAZN and more, choosing channels based on where your target audience actually watches, not just where it's easiest to buy.

In-House Animation That Captures Attention

Through our dedicated creative studio, Lulu Animation, we produce standout animated ads that are built for performance - perfect for brands that need to simplify complex messages, boost scroll-stopping power, or stand out in CTV and digital environments.

Performance-Driven, Measurable Results

Every campaign we run is backed by real-time performance tracking - from impressions and completion rates to postcode-level engagement, so you know exactly what’s working, where, and why.

Maximise ROI by Eliminating Wasted Impressions

Stop paying for viewers outside your service area. Our postcode targeting ensures your ads appear only in high-conversion zones, driving better return on ad spend and campaign efficiency.

“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”

Advertise on alternative platforms

If My5 doesn't sound like the right choice for your business then check out these alternatives:

Advertise on Netflix

Advertise on Channel 4

Advertise on Amazon Prime

Advertise on Sky Go

Advertise on Discovery Plus

Advertise on DAZN

Advertise on Disney Plus

Advertise on ITVX

Advertise on Paramount Plus

Advertise on Pluto TV

Ready to take the next step and grow your business to the next level?

Enquire today!

Need an Advert? Our in-house animation studio can help!

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Frequently Asked Questions

What types of ads can I run on My5?

You can run TV ads, on-demand ads, sponsorships, and branded content campaigns.
How much does it cost to advertise on My5?

Costs vary based on factors like ad format, targeting options, and campaign duration.
Can I target specific demographics with My5 ads?

Yes, My5 allows advertisers to target audiences based on demographics, interests, and viewing behaviours.
How do I measure the success of my My5 ad campaign?

The success of your My5 ad campaign can be measured with the help of performance metrics like impressions, click-through rates, engagement levels, and ROI tracking.
Is My5 advertising suitable for small businesses?

Yes, My5 offers scalable advertising solutions that cater to businesses of all sizes.
How often will my ad be shown to viewers?

Ad frequency is based on your campaign setup, audience targeting, and budget. We help balance exposure and viewer experience.
How do I get started with My5 advertising?
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Advertise on My5: Targeted TV Ads for UK Audiences

Why Choose My5 for Advertising

Targeted Reach in a Premium Environment

A Broad Yet Focused Demographic

Maximise ROI Through Data-Driven Delivery

Advertising Options on My5

How to Advertise on My5: A Step-by-Step Guide

Step 1 – Define Your Advertising Goals

Step 2 – Choose Your Ad Format

Step 3 – Set a Realistic Budget

Step 4 – Submit for Review and Launch

Why Choose The Video Ad Agency for Advertising on Discovery Plus?

End-to-End Campaign Expertise We handle everything from strategy and creative development to placement and broadcast, ensuring seamless execution and consistent messaging across CTV platforms.

Pioneers in Connected TV Campaigns We’re recognised experts in CTV across the UK, Ireland, Europe + more - positioning your brand at the forefront of digital television advertising.

Audience-First Targeting We plan and execute campaigns across all major CTV platforms - Netflix, YouTube TV, ITVX, DAZN and more, choosing channels based on where your target audience actually watches, not just where it's easiest to buy.

In-House Animation That Captures Attention Through our dedicated creative studio, Lulu Animation, we produce standout animated ads that are built for performance - perfect for brands that need to simplify complex messages, boost scroll-stopping power, or stand out in CTV and digital environments.

Performance-Driven, Measurable Results Every campaign we run is backed by real-time performance tracking - from impressions and completion rates to postcode-level engagement, so you know exactly what’s working, where, and why.

Maximise ROI by Eliminating Wasted Impressions Stop paying for viewers outside your service area. Our postcode targeting ensures your ads appear only in high-conversion zones, driving better return on ad spend and campaign efficiency.

Advertise on alternative platforms

Advertise on Netflix

Advertise on Channel 4

Advertise on Amazon Prime

Advertise on Sky Go

Advertise on Discovery Plus

Advertise on DAZN

Advertise on Disney Plus

Advertise on ITVX

Advertise on Paramount Plus

Advertise on Pluto TV

Need an Advert? Our in-house animation studio can help!

Frequently Asked Questions

What types of ads can I run on My5?

How much does it cost to advertise on My5?

Can I target specific demographics with My5 ads?

How do I measure the success of my My5 ad campaign?

Is My5 advertising suitable for small businesses?

How often will my ad be shown to viewers?

How do I get started with My5 advertising?

End-to-End Campaign Expertise

We handle everything from strategy and creative development to placement and broadcast, ensuring seamless execution and consistent messaging across CTV platforms.

Pioneers in Connected TV Campaigns

We’re recognised experts in CTV across the UK, Ireland, Europe + more - positioning your brand at the forefront of digital television advertising.

Audience-First Targeting

We plan and execute campaigns across all major CTV platforms - Netflix, YouTube TV, ITVX, DAZN and more, choosing channels based on where your target audience actually watches, not just where it's easiest to buy.

In-House Animation That Captures Attention

Through our dedicated creative studio, Lulu Animation, we produce standout animated ads that are built for performance - perfect for brands that need to simplify complex messages, boost scroll-stopping power, or stand out in CTV and digital environments.

Performance-Driven, Measurable Results

Every campaign we run is backed by real-time performance tracking - from impressions and completion rates to postcode-level engagement, so you know exactly what’s working, where, and why.

Maximise ROI by Eliminating Wasted Impressions

Stop paying for viewers outside your service area. Our postcode targeting ensures your ads appear only in high-conversion zones, driving better return on ad spend and campaign efficiency.