Advertise on ITVX

Reach millions of engaged UK viewers with connected TV ads that deliver brand awareness, targeting precision, and measurable results.

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What is ITVX?

ITVX is the UK’s largest free streaming service and home to hit shows like Love Island, The Voice, Six Nations Rugby, and Britain’s Got Talent. With over 40 million registered users, ITVX combines the scale and trust of television with the performance and targeting of digital. If you want your brand on screen during moments that matter, it’s time to advertise on ITVX.

ITVx logo

Why ITVX Works for Advertisers

Target like a digital pro, reach like traditional TV

Planet V (that’s ITV’s clever programmatic platform) lets you pinpoint exactly who sees your ads. Think first-party viewer data, postcode-level precision, or tap into third-party segments. No more hoping your ad reaches the right people.

More storytelling time, same budget

Here’s something you don’t see every day: you can run ads up to 49 seconds long for the same price as a 30-second spot. More room to tell your story, same cost. It’s a no-brainer.

Premium content, zero brand safety worries

Your ads run alongside award-winning dramas, must-watch reality TV, and major sporting events. Always in a trusted environment where viewers genuinely engage with content.

See what actually happens after your ad runs

ITVX’s IP tracking tech connects your TV ads to real business results like website visits, app downloads, and actual purchases. Finally, TV advertising that shows its work.

ITVX programmes

Planet V: Targeting That Actually Works

Planet V serves as ITV’s own advertising platform, and it’s seriously impressive. Here’s what you can do:

Split audiences by age, gender, household type, and interests. Zero in on specific postcode areas. Pull in data from partners like Experian and Mastercard. Follow viewers across different devices and shows. Most importantly, track whether your ads actually drive business results through IP tracking.

Pluto TV ads

How Can I Advertise on ITVX?

We’ve got options whether you want to build brand awareness or drive immediate action:

Standard Pre-Roll (15-49 seconds)

  • Your ad plays before the content starts. Viewers can’t skip it, making it high-impact and guaranteed to reach your audience.

Mid-Roll Ads

  • These pop up during longer programs when viewers feel most engaged. Perfect for holding attention.

Sponsored Bumpers (5-10 seconds)

  • Quick brand messages before or after shows. Great for linking your name with popular content.

Branded Break Pods

  • Take over the entire ad break. Ideal for telling a bigger story or running connected ads in sequence.

Interactive TV Ads

  • Smart TV overlays with clickable buttons. Let viewers take action without leaving their sofa.

New for 2025: ITVX Pause Ads — Turn a Break into Brand Impact

When viewers hit pause, your brand takes centre stage. This brand-new ITVX format transforms that still moment into a bold, full-screen message, like a perfectly placed poster in your audience’s living room.

Why Pause Ads Work

Impossible to Miss — your ad stays on screen for as long as the content is paused.
Perfect for Poster Concepts — no sound, no motion, just sharp visuals and headlines that stick.
Highly Targeted — combine with ITVX’s postcode, audience, or genre targeting for precision reach.
Premium Environment — your creative appears within trusted, brand-safe content.

From product launches to short, punchy offers, Pause Ads are built for creative ideas that work instantly, no jingle required.

Poster Thinking. TV Power. Brand New.

ITVX pause Ads

Why Choose The Video Ad Agency for Advertising on Pluto TV?

End-to-End Campaign Expertise

We handle everything from strategy and creative development to placement and broadcast, ensuring seamless execution and consistent messaging across CTV platforms.

Pioneers in Connected TV Campaigns

We’re recognised experts in CTV across the UK, Ireland, Europe + more - positioning your brand at the forefront of digital television advertising.

Audience-First Targeting

We plan and execute campaigns across all major CTV platforms - Netflix, YouTube TV, ITVX, DAZN and more, choosing channels based on where your target audience actually watches, not just where it's easiest to buy.

In-House Animation That Captures Attention

Through our dedicated creative studio, Lulu Animation, we produce standout animated ads that are built for performance - perfect for brands that need to simplify complex messages, boost scroll-stopping power, or stand out in CTV and digital environments.

Performance-Driven, Measurable Results

Every campaign we run is backed by real-time performance tracking - from impressions and completion rates to postcode-level engagement, so you know exactly what’s working, where, and why.

Maximise ROI by Eliminating Wasted Impressions

Stop paying for viewers outside your service area. Our postcode targeting ensures your ads appear only in high-conversion zones, driving better return on ad spend and campaign efficiency.

Photo of MD Anthony

“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”

Advertise on alternative platforms

If ITVX doesn't sound like the right choice for your business then check out these alternatives:

Netflix logo

Advertise on Netflix

Channel 4 logo

Advertise on Channel 4

Prime Video Logo

Advertise on Amazon Prime

Sky Go logo

Advertise on Sky Go

Discovery Plus logo

Advertise on Discovery Plus

Channel 5 logo

Advertise on My5

Paramount Plus logo

Advertise on Paramount Plus

Pluto logo

Advertise on Pluto TV

DAZN logo

Advertise on DAZN

Disney plus logo

Advertise on Disney Plus

Ready to take the next step and grow your business to the next level?

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Frequently Asked Questions

  • How much does it cost to advertise on ITVX?

    Advertising on ITVX typically costs between £35-£50 per thousand views depending on who you want to reach and what type of content you choose. ITVX works for everyone from local businesses to national brands, and we’ll help you find the right budget approach.

  • How does ITVX targeting actually work?

    ITVX uses Planet V, their own targeting platform that gets seriously specific. You can slice audiences by age, gender, household type, viewing habits, and postcode. Plus, they integrate data from partners like Experian and Mastercard to help you find exactly the right people. We’ll walk you through all the targeting options and recommend what works best for your goals.

  • What sets ITVX apart from other streaming platforms?

    Three big things: ITVX is the UK’s largest ad-supported streaming service with over 40 million users, they let you run longer ads (up to 49 seconds) for the same price as 30-second spots, and their IP tracking actually shows you what happens after people see your ads – website visits, purchases, the works. We’ve seen these features deliver real results for our clients.

  • Can smaller businesses advertise on ITVX?

    Absolutely. ITVX works perfectly for local and regional businesses who want to target specific areas. With postcode-level precision, you can run focused campaigns that don’t break the bank. We’ve helped plenty of smaller businesses make ITVX work within tight budgets.

  • What shows will my ads appear with?

    Your ads run alongside the biggest shows on British TV – Love Island, Britain’s Got Talent, Six Nations Rugby, top drama series, and more. ITVX vets all content to ensure your brand appears in a premium, safe environment every time. We can also recommend specific shows that align with your target audience.

  • Can I actually measure what my ITVX ads achieve?

    Yes, and this is where it gets interesting. ITVX’s IP-matched tracking connects your TV ads to real actions – website visits, purchases, sign-ups, app downloads. We can show you exactly what your TV advertising delivers, not just how many people saw it. This is one of the most detailed tracking capabilities we’ve seen in connected TV.

  • How long can I make my video ads?

    While most platforms cap you at 30 seconds, ITVX lets you run ads up to 49 seconds for the same price. More time to tell your story, connect with viewers, and drive action – without paying extra for the privilege. We’ll help you decide whether longer formats make sense for your campaign goals.

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