Advertise on HBO Max

What Type of Ads Can I Run on HBO Max?

Pre-roll video ads

Pre-roll runs before an episode or film starts. As a result, it works well for launches and awareness. It can also drive traffic because your message lands at the start of viewing.

Mid-roll video ads

Mid-roll runs during longer viewing sessions. Therefore, it helps you build scale and recall, especially when you want to stay present while attention stays high.

Pause ads

Pause ads appear when viewers pause content. In other words, your brand gets a clean, uncluttered moment on screen. This suits bold visuals, simple messaging and strong brand cues.

Sponsorship-style idents (10” platform ident)

In selected placements, HBO Max can run a short 10” platform ident before content begins. Additionally, this format strengthens brand association with premium viewing and adds extra visibility at the start of a session.

Launch opportunity

HBO Max Launch Partner opportunity (March–September 2026)

If you want maximum impact during the UK launch window, choose the HBO Max Launch Partner option. In short, it helps your brand own the first impression for ad-tier viewers. As a result, you show up early, often, and in premium placements.

What’s included

• 50% share of first impression when ad-tier users enter the platform
• A 10” Platform Ident before any content starts
• Pause Ads, so your brand stays visible during natural breaks
• Premium run-of-service inventory (pre-roll / mid-roll) to extend reach
• Brand appears every user session (frequency capped at 1 per session)

Creative is subject to approval processes, including editorial and Ofcom approvals.

Investment & deliverables

The investment is £1.4M (gross). Meanwhile, the campaign runs for 6 months, from launch to 30 September. In total, deliverables can include approximately:

• c55m 10” sponsor ident impressions
• c11m 30” pre/mid-roll impressions
• c4.8m pause ad impressions

How to get started

Whether you want to advertise on HBO Max or become a Launch Partner, enquire below and we’ll book a meeting. Then, we’ll confirm your goals, budget and ideal audience. From there, we’ll shape the right HBO Max plan and get your campaign live.

Step 1 — Strategy & audience planning

We’ll map your goals, audiences, regions and budget. Next, we’ll decide whether HBO Max leads your plan or supports a wider CTV mix.

Step 2 — Creative built for streaming

If you already have creative that suits HBO Max, that’s great. If not, we can refine and adapt what you have, or produce something new using Lulu Animation (our in-house animation studio). Either way, we’ll optimise it for streaming with strong branding, clear messaging, and a clean call-to-action.

Step 3 — Launch, optimise, report

Once your campaign goes live, we track delivery and results. As a result, we can refine targeting and placements to improve efficiency and performance.