Ad Formats Available on Amazon Prime Video
Interactive and shoppable ads
Interactive and shoppable video ads are advertisements that allow viewers to take a specific action. For instance – When viewers pause a video, they may come across the options like “learn more” or “add to cart.” And they don’t have to leave their streaming experience when these shoppable ads occur. It is a direct way of boosting conversions of the brands.
Ad formats available (e.g., pre-roll, mid-roll, banner ads, etc.)
Amazon Prime Video offers a variety of standard ad placements, including pre-roll ads that appear before the content begins and mid-roll ads that are displayed during natural breaks within the video. These are highly effective in capturing viewers’ attention at key moments of engagement. Banner ads, on the other hand, provide static or animated visual promotions that appear on the Prime Video interface, ensuring brands maintain visibility without interrupting the viewing experience.
Display ads and product placements
Display ads are visual advertisements strategically placed on the platform’s interface for the promotion of brands or products. These could be static banners, sponsored titles or animated graphics.
In-stream ads
In-stream ads are played before, during or after a piece of content. These ads are non-skippable, ensuring that the viewer’s attention is fully captured and is perfect for delivering compelling messages.
Out-stream ads
Out-stream ads mean video ads displayed outside traditional video content, such as in banners, on websites, or within articles. These typically appear in other parts of the Amazon ecosystem, such as apps, websites, or even the Prime Video home screen.
