Advertise on Amazon DSP With The Video Ad Agency

The Video Ad Agency has direct access to Amazon DSP, giving your brand the ability to run Amazon Prime Video ads and Connected TV campaigns with accurate audience targeting and strong value for money.

Reach real shoppers on premium streaming platforms using Amazon’s shopping and browsing data and precise postcode targeting.

Get started today

Why Advertise on the Amazon DSP?

Amazon isn’t just a marketplace. It’s an entire ecosystem of streaming, devices, and touchpoints like Prime Video, Fire TV, Alexa, Twitch, and Amazon Shopping. Every time someone shops, browses, or watches, Amazon builds a clearer pictureof what they’re interested in.

As a result, you can advertise based on real behaviour, meaning that your ads reach people who are far more likely to care about what you sell.

Advertising on Amazon DSP gives you:

  • More accurate targeting based on real shopping behaviour
  • Clear reporting so you know what’s working
  • Better value compared to broad TV advertising

Prime Video + Connected TV (CTV)

Connected TV lets your brand appear on the biggest screen in the home. At the same time, it still gives you the targeting and measurement you’d expect from digital.

With Amazon CTV, your ads can appear across Prime Video, Freevee, and other Fire TV streaming environments. Because these viewers sit within Amazon’s ecosystem, you can pair premium placements with shopper-led targeting.

Amazon CTV advertising gives you:

  • Premium, brand-safe streaming placements
  • Shopper-led targeting via Amazon DSP
  • Measurable performance and optimisation in-flight

In-Market Shopper Targeting (Amazon DSP)

This is one of the biggest advantages of advertising on Prime Video through Amazon DSP. Instead of broad demographics, you can reach people based on what they’re actually doing as shoppers.

Using Amazon’s first-party signals, we can build audiences such as:

  • Shoppers who are actively in-market for your category
  • People who have viewed or purchased similar products
  • Shoppers comparing your products to competitors
  • High-intent audiences based on browsing and shopping behaviour

This creates more relevant targeting, which typically improves efficiency and results.

Smart Geo Targeting

You don’t need a national TV budget to appear on premium streaming platforms. With Amazon DSP postcode targeting, you can run ads only in the areas that matter to your business.

This means:

  • You avoid wasted spend
  • Your ads feel more relevant to viewers
  • You can dominate specific regions before scaling
  • You look like a national brand without paying national prices

If you serve certain locations, or you want to build demand region by region, this approach keeps your budget focused.

Amazon DSP Advertising Package Example for £10,000 (Ex VAT):

This is an example package for an e-commerce health & wellness supplement brand advertising on Prime Video (CTV). A key advantage of Amazon Prime Video advertising is access to Amazon DSP shopper data, allowing us to reach people who are actively in-market for relevant categories — in this case: Health & Household, Vitamins, Minerals & Supplements, Herbal Supplements, and Medication, Remedies & Dietary Supplements.

The example package totals £10,000 (ex VAT), made up of £3,995 (ex VAT) for our AI ad creative, with the remaining £6,000 (ex VAT) invested into the campaign media budget to drive reach and views. If you already have approved creative, that same overall budget could be weighted more heavily towards media spend, resulting in a higher campaign budget (and typically greater reach and impressions) for the same total investment.

*Disclaimer: Figures are indicative and may vary with audience size, inventory, CPMs, frequency delivery and in-flight optimisation. Forecasts aren’t guaranteed and will be confirmed during setup and delivery.

Amazon DSP Campaign Example

Want to discuss your Prime Video Plan?

Get in touch!

Why Choose The Video Ad Agency for Advertising on the Amazon DSP?

Direct Access and Better Value

We buy your Amazon ads directly, so you never pay inflated middleman fees. Your budget delivers more reach and better performance.

Targeting That Finds Real Buyers

We use Amazon’s shopping data to identify people already looking for your kind of product. This makes your campaign more effective from the start.

Campaigns Built for Amazon

Amazon is more than Prime Video. We understand how all the parts of the Amazon ecosystem work together — and we use that knowledge to maximise your results.

Creative That Works on CTV

Our in-house studio, Lulu Animation, produces clear, engaging ads designed to perform specifically on Connected TV. You get high-impact creative without the high cost.

Reporting You Can Understand

We keep things simple. You’ll see where your ads ran, how many people watched them, and which areas performed best — all in plain English.

Stronger Results with Local Targeting

By using postcode targeting and efficient buying, we eliminate wasted spend and focus your budget where it matters. You get better results without needing a huge budget.

Photo of MD Anthony

“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”

Need an Advert? We Can Produce Your AI TV Ad for £3,995 (Excl Vat)

If you don’t already have a TV ad, we can make one for you.

Our studio, Lulu Animation, produces fast, affordable 30-second adverts using AI-enhanced production. This includes scriptwriting, visuals, voiceover, sound mix and final delivery — fully ready for Connected TV and Amazon Prime Video.

Here’s a recent example: a fast-turnaround TV ad for Love Mushrooms, created in just a few days.

To find out more

Click here!

Frequently Asked Questions

  • What is Amazon Prime Video advertising?

    Amazon Prime Video advertising lets brands show ads on premium streaming content through Amazon’s advertising platform, Amazon DSP. This means your video ads can appear before, during, or after shows and films streamed on Prime Video and other Fire TV apps.

  • How does advertising on Amazon Prime Video work?

    You run ads through Amazon DSP, which allows you to target viewers based on Amazon’s shopping and browsing data. Your ad plays on Connected TV devices such as Fire TV and Prime Video apps, reaching people who are more likely to be interested in your product or service.

  • Who can advertise on Amazon Prime Video?

    Any business can advertise — you don’t need to sell on Amazon. Brands in sectors like fitness, food, beauty, tech, finance, automotive and home improvement all use Amazon DSP to reach high-intent audiences.

  • Is Amazon Prime Video advertising right for my business?

    If your customers watch streaming TV and your business benefits from reaching people based on what they buy or browse, Amazon DSP is a strong fit. It’s especially effective for brands targeting specific regions or postcodes, or businesses with measurable goals like website visits or sales.

  • What types of ads can I run on Amazon Prime Video?

    Most campaigns use 30 second video ads. These play on Connected TV screens in a premium, brand-safe environment. You can also run supporting ads across Amazon’s wider ecosystem, including display, audio and mobile — but CTV is where most brands see the biggest impact.

  • How much does it cost to advertise on Amazon Prime Video?

    Campaigns usually start from around £10,000 including production. Costs vary based on your audience, locations, campaign length and creative needs. Because we hold a direct DSP seat, you benefit from lower CPMs and no reseller mark-ups.

  • What makes Amazon Prime Video ads different from traditional TV ads?

    Amazon uses real shopping and browsing data, so you can reach people based on what they actually do — not broad demographic guesses. You can target by postcode, interest, purchase behaviour, or brand affinity, and you can measure results in much more detail.

  • Do I need to sell products on Amazon to advertise there?

    No — you can advertise on Amazon DSP even if you never sell a single product on Amazon. Many service-based, local and DTC brands use Amazon DSP purely for its powerful targeting.

  • Can I target specific regions or postcodes?

    Yes — Amazon DSP allows precise geo-targeting down to postcode level. This helps reduce wasted spend and ensures your ads only run where your customers actually are.

  • Can I measure performance from Amazon TV ads?

    Yes — you can track impressions, video completion rates, postcode performance and, where applicable, website visits or shopping actions connected to your advert.

  • What if I don’t have a TV advert?

    We can make one for you. Our in-house studio, Lulu Animation, creates broadcast-ready 30-second ads using fast, AI-enhanced production for £3,995.
    This includes script, visuals, voiceover, sound mix and delivery — fully ready to run on Amazon Prime Video and other CTV platforms.

Fill in the form below to get started, and we'll be in touch!

Please enable JavaScript in your browser to complete this form.