- The CTV audience is rapidly growing as more viewers shift from traditional TV to streaming platforms, particularly at peak times of day 8pm to 10pm.
- This growth offers advertisers access to a continually increasing pool of customers.
- More platforms! We all recogonise, ITV, SKY & Channel 4 as big UK TV brands but now there are even more! Netflix, Amazon Prime, Samsung to name just a few!
Marketers! Level up your marketing & sales with connected TV advertising. The power of TV & digital advertising combined to drive sales!
Connected TV is the fastest-growing marketing channel worldwide. And with good reason! With IP tracking available with lots of suppliers you can see exactly who’s seen your advert and what action they take.
We’ve seen huge results for national and regional advertisers alike and it signals a turn in the market. CTV is now performing as well as if not better than some traditional TV campaigns. However, the market is still fragmented and we have over 40 different suppliers we work with. Let us help you choose the best options for your business.
We’re the experts of all things CTV! So ask us anything.
Request details on our Connected TV advertising packages!
Get in touchExample Packages for Connected TV
Video on Demand / Connected TV
Request details on our Connected TV advertising packages!
Get in touchDisclaimer: Deals and pricing from broadcasters change all the time and can be withdrawn at any time. VAT is applicable and not included. T’s&c’s apply. Packages can be withdrawn at any time by suppliers. Some deals are for new advertisers only. Some deals require commitment over several campaigns. Some require minimum spend. These packages are just an example only but were available for purchase when this page was created and are intended to give you an idea of what can be available. Reach is calculated bassed on potential viewers, not impacts by household. CTV can be deliverd acroos smart TV's, desktop devices and mobile devices unless specifically targeted. Prices Exclude VAT and do not include advert production.
Our CTV packages start from 15k
Why Choose CTV
Connected TV (CTV) Advertising
Expanding Audience
Targeting
- CTV allows for highly targeted advertising using data-driven insights.
- Advertisers can reach specific demographics, interests, and behaviours.
- Ensures ads are shown to the most relevant audience, whether a new demographic or one that already responds well to the product/service.
High Engagement
- Viewers of CTV are typically more engaged because they actively choose what to watch.
- This often results in higher ad recall and viewer retention.
- Some suppliers are now offering IP tracking giving you a complete view of those who have seen your advert and then taken action.
What sets The TV Agency apart is their unwavering commitment to being there for us, always ready to address any questions or concerns we may have, at any time. They understand the importance of data in guiding our decisions, consistently providing us with insightful analytics that allow us to make informed choices. Their dedication to finding us deals from various channels reflects their genuine desire to provide us with the best value possible. It’s a pleasure working with people who truly care about our success, who feel more like an extension of our team than an agency.
It has been great to work with Anthony and his team at The TV Agency, initial thoughts of advertising on the TV seemed very daunting and complicated but the TV Agency made it all really easy from advert creation to targeting & Chanel selection.
We receive monthly analysis and help with all campaigns. I would highly recommend this company to work with for any TV advertising.
How we do it
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Concept development
Every successful campaign begins with an idea. We work closely with our clients to transform initial concepts into fully realised advertising strategies that speak directly to their target demographics.
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Pricing
We are committed to securing the best pricing for our clients to ensure they receive true value for their investment. By obtaining the most competitive rates, we enhance the effectiveness of their CTV campaigns, maximising their chances of success.
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Market research
Understanding the audience is key to any campaign’s success. We delve into detailed market analytics to tailor your campaign to ensure it reaches the intended viewers.
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Choosing the right channel
Ensuring your advertisement airs on the right channel is crucial for a successful campaign. We prioritise selecting channels that align well with your target audience, maximising reach and impact.
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Creative execution
With a blend of stunning visuals and impactful sound design, our creative team constructs narratives that not only engage but also endure in the minds of viewers.
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Legal clearance
We are experts in legal clearance and will ensure any ad we create for you complies with the B-CAP code. We review all content for compliance with laws and regulations, coordinate with you, and obtain necessary approvals. This process mitigates risks, protects your brand’s reputation, enhances consumer trust, ensures smooth campaign execution, and provides peace of mind, ultimately contributing to the campaign’s success.
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Copy delivery
The process of copy delivery to CTV broadcasters involves creating and finalising the ad, ensuring compliance with regulations, converting formats, performing quality checks, and delivering the ad securely to the broadcaster for scheduling. By working with us, you benefit from our expertise, technical resources, and industry relationships, ensuring compliance, efficiency, and timely airing, ultimately saving you time and reducing risks.
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Performance optimization
By continuously monitoring audience metrics and campaign performance, we fine-tune our strategies to secure the best return on investment for our clients.
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PCA reports
Post-Campaign Analysis are essential for evaluating the effectiveness of advertising campaigns and guiding improvements for future initiatives. After each campaign, we conduct a thorough PCA to gather key insights and assess performance against goals. This analysis allows us to identify what worked and what didn’t, informing data-driven adjustments in strategy, targeting, and creative approaches. By learning from each campaign and refining our methods, we enhance the impact and efficiency of subsequent campaigns, ensuring continuous improvement and client satisfaction.
20+ years in Planning, Buying and Managing TV advertising campaigns!
Our MD Anthony O’Neill Started at ITV in London (2003) working in sales across national and regional advertisers for close to 10 years.
Founded The TV Agency March 2012 with the goal to offer expert, impartial advice and transparent costings on TV advertising.
2014 Added TV advert productions to our services, producing 100’s of commercials every year.
In 2021 expanded into international TV advertising, booking campaigns across, Germany, Italy, Poland, Romania, Spain, Ireland, Denmark to name a few.
2022, TVA production rebranded as Lulu Animation to reflect the change in the nature of work being done.
2024, launched the new brand, The Video Ad Agency, to further promote our work on Connected TV and reflect the work we now do.
“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”
Who we have worked with...
