Reach your ideal audience across the UK's leading streaming platforms.
We plan, buy and measure Connected TV advertising campaigns. We work across ITVX, Channel 4 Streaming, Sky, Amazon Prime Video, Netflix, Disney+ and more.
Let's talk Connected TV!Connected TV combines the impact of traditional television with the targeting and measurement of digital advertising.
Your advert can appear across streaming services, broadcaster catch-up platforms and internet-connected televisions, alongside premium programmes, films, entertainment and live sport.
This can include platforms such as:
We can measure website visits, enquiries and other online actions, depending on the platform. This gives you a clearer picture of how your advertising is performing.
With so many platforms and buying options available, we’ll help you choose the ones that best suit your audience, objectives and budget.
One of the biggest advantages of Connected TV is how precisely campaigns can be targeted.
Depending on the platform, this can include:
Reach viewers nationally, regionally or within selected postcode areas.
Target households using demographics, interests, behaviours and Amazon’s first-party shopping insights, including in-market audiences based on real shopping and browsing behaviour
Place your advert alongside relevant programmes, genres and types of content.
Every platform offers slightly different targeting options, so we’ll recommend the approach that makes the most sense for your campaign.
One of the biggest advantages of Connected TV is its flexibility. Because campaigns can be targeted by postcode, location and audience, budgets can be tailored to suit businesses of many different sizes.
We work with regional clients investing around £3,000 to £25,000 per month, targeting only the postcode sectors or catchment areas where they operate. By focusing investment on the locations that matter most, these campaigns can deliver strong local brand awareness and measurable results.
At the other end of the scale, we manage national and global campaigns investing £50,000 to 100,000+ per month, designed to reach large audiences across premium streaming platforms.
For brands using highly specific audience targeting, national campaigns can often be achieved with budgets of around £25,000 to £100,000, as investment is focused on the people most likely to become customers rather than everyone watching.
Whether your budget is £5,000, £50,000 or £500,000, we’ll help you build a campaign that’s tailored to your objectives, audience and budget.
Different platforms offer different advertising formats, so the best option depends on your objectives, budget and audience.
Traditional video adverts remain the most popular format, appearing before, during or alongside premium TV content across platforms such as ITVX, Channel 4 Streaming, Sky and Amazon Prime Video, with the average time length being 30 seconds.
Pause ads appear when viewers pause their programme, giving your brand exclusive on-screen visibility while the viewer is still engaged. They’re a cost-effective way for many businesses to test Connected TV advertising while achieving strong brand awareness. It’s essentially a still image which can include a call to action.
Some platforms also support interactive formats, allowing viewers to scan a QR code, visit your website or engage directly with your advert using their TV or mobile device.
We’ll recommend the formats that best suit your campaign, so you don’t need to understand the technical differences before getting started.
Connected TV specialists
We've been helping businesses advertise across the UK's leading TV broadcasters and Connected TV platforms, making it easier to reach the right audiences on the services they watch every day since 2012.
Independent advice
Because we're independent, our recommendations are based on what's best for your campaign, not on promoting one broadcaster, platform or buying route.
Everything managed in one place
From advert creation and production through to audience planning, platform selection, campaign management, optimisation and reporting, we can manage the entire process from start to finish.
Regional, national and international campaigns
Whether you're looking to target one postcode, reach audiences across the UK or run campaigns in international markets across Europe, the Middle East and beyond, we'll build a Connected TV campaign around your audience, objectives and budget
Clear measurement
Unlike traditional TV, many Connected TV platforms provide detailed campaign reporting. We'll measure delivery, impressions, completed views and audience performance, and where available, we can also report on website visits, enquiries and other online actions following exposure to your advert.
Performance-focused approach
We're passionate about making TV advertising more measurable. As early test partners for IP tracking across Connected TV platforms, we've helped pioneer ways to connect TV campaigns with real business outcomes. We can also measure website visits, enquiries and other online actions such as purchases where available, giving you a clearer picture of your campaign's performance.
“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”
We’ve helped businesses across a wide range of industries advertise on the UK’s leading television channels.
Our sister studio, Lulu Animation, creates animated advertising and motion graphics designed for TV and streaming platforms, as well as AI production services.
From the initial idea and script through to animation and final delivery, we can manage everything from concept and production through to campaign delivery.
Tell us a little about your business and we’ll explain the options available, answer any questions and recommend the right Connected TV approach for your objectives and budget.
If you’d rather speak to someone first, book a free 30-minute introductory call at a time that suits you.
We’ll discuss your business, answer your questions and talk through the TV advertising options that best suit your objectives.
If you’re considering advertising on ITV, Channel 4, Sky or Channel 5, our sister company, The TV Agency, plans and buys regional, national and global television campaigns across the UK and global leading broadcasters.
Connected TV advertising (CTV) allows businesses to advertise on internet-connected televisions and streaming platforms rather than traditional broadcast TV. Your adverts can appear across services including ITVX, Channel 4 Streaming, Sky, Amazon Prime Video, Netflix and Disney+. Unlike traditional television, many Connected TV platforms also provide advanced audience targeting and detailed campaign measurement.
Connected TV advertising delivers adverts to viewers watching content through streaming services and connected devices. Campaigns can be targeted using factors such as location, demographics, interests, behaviours and, on some platforms, first-party shopping insights. This helps businesses reach more relevant audiences while reducing wasted advertising spend.
Traditional TV advertising appears on scheduled broadcast channels such as ITV, Channel 4 and Sky. Connected TV advertising appears on streaming platforms viewed through smart TVs and connected devices. Connected TV also offers more advanced audience targeting and, depending on the platform, greater insight into campaign performance.
We plan Connected TV advertising campaigns across many of the UK’s leading streaming platforms, including ITVX, Channel 4 Streaming, Sky, Amazon Prime Video, Netflix, Disney+, HBO Max, DAZN and discovery+. Every platform offers different targeting options and advertising formats, so we’ll recommend the right mix based on your objectives and budget.
Connected TV advertising is suitable for a wide range of budgets. Regional campaigns can start from around £3,000 per month, while larger national and international campaigns require higher investment. Because campaigns can target specific audiences and locations, your budget is focused on the people most likely to become customers.
Yes. Connected TV advertising isn’t just for large national brands. Regional targeting, postcode targeting and audience-based buying allow many small and medium-sized businesses to advertise efficiently without paying for nationwide coverage. We’ll recommend a campaign that matches your business, audience and budget.
Yes. Connected TV advertising offers much more precise targeting than traditional television. Depending on the platform, campaigns can target audiences by location, postcode, demographics, interests, behaviours, contextual content and, where available, first-party shopping insights and in-market audiences.
Yes. Most Connected TV platforms provide detailed reporting on impressions, completed views and campaign delivery. Depending on the platform, we can also measure website visits, enquiries and other online actions, helping you understand how your advertising contributes to real business outcomes.
Connected TV platforms support several advertising formats, including video adverts, pause ads, QR code adverts and interactive advertising. The right format depends on your objectives, audience and budget. We’ll recommend the most suitable option for your campaign.
No. If you don’t already have an advert, our sister company, Lulu Animation, can create one for you. From concept and scripting through to animation, production and final delivery, we can manage the entire creative process before your campaign launches.
A Connected TV advertising agency helps you navigate the growing number of streaming platforms, targeting options and buying methods. We’ll plan, buy, optimise and measure your campaign across the platforms that best match your audience, objectives and budget, helping you achieve the best possible return on your advertising investment.
